At Higooods, we are committed to bringing our customers the most creative, high-quality, and innovative toy brands on the market. Today, we are excited to share an important update regarding one of our valued partners:
FUNWHOLE is officially rebranding to LUMIBRICKS.
This strategic brand transformation marks an exciting new chapter for the company, one that better reflects its mission to inspire imagination and creativity around the world. The new name — LUMIBRICKS — is inspired by the word "lumi", meaning light, symbolizing the brand’s goal of illuminating the joy of building, one brick at a time.
What This Means for You
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You will begin to see LUMIBRICKS branding across products, packaging, our website, and on social media platforms.
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Both FUNWHOLE and LUMIBRICKS names will be recognized during the transition period to ensure continuity and a smooth customer experience.
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All products remain the same in terms of quality, design, and function — only the name and visual identity are evolving.
A Celebration Is Coming
We invite you to join us this May for the official launch of the LUMIBRICKS brand during their Brand Anniversary celebration. Expect exciting promotions, special releases, and events to mark this milestone.
As an official distributor and supporter of LUMIBRICKS (formerly FUNWHOLE), Higooods is proud to continue offering this unique, light-infused building experience to fans and collectors across Australia and beyond.
Thank you for your continued support as we move forward into this bright new chapter together.
Warm regards,
The Higooods Team
info@higoods.com.au
www.higoods.com.au
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