More Than Toys: How Higoods Is Rewriting the Rules of Play in Australia

Chapter 1: The Spark – Why We Exist

“Why pay $80 for a fake anime badge?”
It was this outrage from a 17-year-old Melbourne cosplayer in 2022 that lit our fuse.

Higoods wasn’t born in a boardroom. It started with three truths:

1. Australia’s Toy Desert: Fans paid 300% markups for bootleg merch, waited months for puzzles, or settled for dull “localized” kits.

2. The Loneliness of Play: Adults hid their “guilty pleasure” of building models, while kids traded creativity for screens.

3. A World Ignored: From Gundam-loving engineers in Guangzhou to Kyoto’s indie anime studios – their genius deserved a global stage.

Our Mission:
To be the bridge between the world’s most obsessive creators and Australia’s most passionate players – one authentically magical toy at a time.

Chapter 2: The Hunt – Curating Obsession

Inside Our Tokyo “Grail Quest”
5 AM in Akihabara: Why we stalk tiny shops before the tourists arrive

• Rule 1: If it’s not stamped with the anime studio’s holographic seal, we walk away. (Yes, even if it costs us 50% margins.)

• Rule 2: Every 3D puzzle must survive our “Dad Test” – assemble it blindfolded with a 60-year-old engineer.

• Rule 3: Funwhole kits must spark literal and metaphorical light – hence rejecting 37 prototypes before approving the Northern Lights Cabin.

By the Numbers:

• 98% rejection rate – Our Guangzhou team once sent back 200 Naruto keychains over paint smudges invisible to the naked eye.

• 237 lost luggage claims – The price of hand-carrying prototypes from Japan’s underground markets.

Chapter 3: The Vision – Play as a Language

Where We’re Building:

1. For Collectors: A future where finding that Sailor Moon grail item doesn’t require stalking Yahoo Auctions Japan.

2. For Builders: A world where assembling a Rokr T-Rex skeleton at 1 AM is considered self-care, not “weird”.

3. For Planet: By 2025, 100% of our puzzles will use FSC-certified wood – because even fun needs a conscience.

The Ripple Effect:

• When 8-year-old Mia in Perth built her first Funwhole Lighthouse, she didn’t just learn circuits – she FaceTimed her grandma in Osaka to show the glowing result.

• Our Anime Swap Meets in Sydney saw 50-year-old Gundam dads bonding with 15-year-old Demon Slayer fans over limited-edition pins.

Chapter 4: Your Role in the Story

Play Isn’t a Solo Game

• Join the “Higoods Playmakers”: Vote monthly on which obsessions we chase next. (Current poll: Studio Ghibli bath bombs vs. One Piece chess sets)

• Tag #HigoodsMagic: Share your builds/collections. Every post funds a toy for Rural NSW Kids’ Hospitals.

• Be the Bridge: Know a Kyoto artisan? A Shenzhen engineer? Connect us – your find could light up a million Aussie shelves.

Why This Matters
When you unbox a Higoods toy, you’re not just getting plastic or wood. You’re holding:

• A Tokyo designer’s 3 AM eureka moment

• A Guangzhou factory worker’s pride in perfect joints

• An Aussie team’s relentless 2 AM Zoom calls to haggle over… stickers